Three Reasons Why You Should Include
Holiday Lighting in Your Service Menu

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Did you know…

• The global holiday lighting and decor market is expected to reach $10.87 billion by 2031.
• Sixty percent of American homeowners install outdoor holiday lights.
• Twenty-two percent of Americans think their neighbor’s decorations are too tacky.

If you haven’t added lighting installation to your menu of services, there’s no time like the present!

Ohio green industry contractors are particularly well-situated to offer holiday lighting to their customers. According to a 2021 survey by Lombardo Homes, Ohioans are more likely to decorate their homes for Christmas than residents of any other state.

Here are three reasons you should consider installing holiday lights:

#1. Holiday Lighting Is a Growing Industry

The compound annual growth rate (CAGR) for the holiday lighting market is currently 4.13% and has demonstrated consistent growth since COVID. (See first bullet point above.) This increase is fueled by LED technology, expanded outdoor lighting options, and a surge in demand for smart and programmatic holiday lights.

Consistent growth suggests strong profit potential for green industry professionals to earn year-round revenue. Installing residential holiday lighting can help you:

• Revitalize off-season income
• Retain valuable crew members
• Promote your business throughout the year

#2. Most Homeowners Plan to Display Holiday Lights

The residential section dominates the Christmas lights and decorations market, with 60% of American homeowners planning to display holiday lights. This presents a huge opportunity for your irrigation or landscaping business.

More than ever, homeowners are predisposed to pay for professional lighting installation instead of doing it themselves. Licensed installers are busier than ever, especially in newer housing developments, where the homes have high peaks and roof lines.

And since most of your current customers already intend to display festive illuninations, you can simply cross-sell your services!

Kyle O’Hearn, the owner of Pro Lights in Cleveland, has watched business explode since they added Christmas light installation to their menu. O’Hearn told Cleveland.com that his company generated $90,000 in two months during the first year of offering holiday lights. Last year, they brought in more than $1 million. Other professional installers have witnessed the same trend.

“When we got into it, people looked at us like we were crazy. [Now] we have more leads than we know what to do with.”

– Kyle O’Hearn
Owner, Pro Lights
Cleveland, OH

#3. Professional Lighting Installations Never Look Tacky

By offering your customers plenty of design options, you can help ensure their holiday display looks dramatic – but never tacky or over-the-top. (See third bullet point under “Did you know…” above.) You’ll understand how to incorporate roof lines, tall trees, and entryways without the use of multiple extension cords and unsightly wiring.

Custom-cut main wiring and other techniques will conceal wires and ensure safety for your customers and their guests. Accessing hard-to-reach areas of a home’s exterior will also help you achieve a well-balanced display.

There are a number of software programs that will help you create the perfect holiday lighting display for your customers. Many of these programs allow you to design and measure in one step by uploading a photo of the home. You can also input custom pricing for instant estimates.

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Final Thoughts

Once you begin holiday lighting installation, you’ll likely discover that it’s both a satisfying and emotional business. Some of your customers’ most precious memories are tied up in the holidays. Your company can play a key role in those sentimental reflections.

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Sources:
Featured Images: Adobe, License Granted
Verified Market Research
Service Autopilot
New York Post
Irrigation & Lighting
Big Star Lights