Green Industry Trade Shows: An Ever-Changing Landscape

by Tom Barrett | May 18, 2022

Industry Exhibitions Always Evolving

Over the past several decades Ohio’s green industry has continued to evolve.

It’s become an art, a profession, a business, a science on the cutting edge of biotechnology, and an industry. Its associated organizations and trade shows have evolved as well.

Let’s look at some recent changes to green industry trade shows with an Ohio connection.

From CENTS to MGIX to MidwestGREEN

The annual trade show for the Ohio Green Industry Association (OGIA, formerly ONLA) has experienced multiple iterations over the years. For more than half a century – from 1964 through 2016 – the show was known as the Central Environmental Nursery Trade Show, or CENTS.

CENTS 2015

In its peak year of 2002, CENTS showcased 1,357 booths that were occupied by 710 exhibitors, and the number of registered attendees topped 13,000. In subsequent years, however, show attendance began to dwindle, as more green industry professionals chose to transact business online.

In 2017, the event was rebranded as Midwest Green Industry Experience, or MGIX — in an effort to include more of its diverse audience —  and the roster of educational sessions was expanded. The trade show itself was expanded in 2018. Then, later that year, the association revamped the MGIX format into a series of networking programs and dropped the trade show altogether.

Well, now it’s back – in a limited capacity and under a new name: MidwestGREEN.

This year, in addition to keynote speakers, multi-track educational sessions, and round table discussions, MidwestGREEN, will also offer 50 exhibition booths for showcasing and demonstrating products in a scaled setting.

 MidwestGREEN is scheduled for Nov. 1-3,
at the Columbus Convention Center.

From OFA Short Course to Cultivate

You may know Cultivate as the national trade show hosted annually by the American Horticulture Association (AmericanHort). The event has been held every year (except for 2020) at the Columbus Convention Center since the organization was formed in 2014.

What you may not know is that the trade show traces its roots back to 1930. That’s when the Ohio Florist Association (OFA) held its first Short Course event in a Columbus hotel. By 1964, the Short Course had expanded to 50 booths and drew 1,000 attendants. That figure more than doubled by 1981. With 259 booths, the venue was changed to the Ohio Center and the Hyatt Regency Columbus Hotel.

Cultivate 2021. Photo: AmericanHort.

Ten years later, the Short Course trade show moved to Cincinnati and expanded to 599 exhibitors. By that time, 77% of OFA membership was located outside of Ohio. So the organization changed its name to the Association of Horticulture Professionals. (But it kept the OFA acronym.)

The event moved back to Columbus in 1998 — and there it has stayed. By 2004, the Short Course had become the industry’s preeminent trade show and education series; overall attendance topped 9,800 that year.

Still Growing

By the time the next decade dawned, Short Course was the largest horticulture show in the U.S., as well as one of the largest trade shows of any type in North America.

Then in 2014, OFA merged with the 138-year-old American Nursery and Landscape Association (ANLA) to form AmericanHort. Today, the organization boasts a national and international membership of more than 20,000 green industry professionals.

Following in the footsteps of the OFA Short Course, Cultivate has now become one of the largest trade shows in the country, with more than 650 exhibitors and 100+ educational sessions.

Cultivate ’22 is scheduled for July 16-19, at the Columbus Convention Center.

From GIE+EXPO to Equip Exposition

The trade show that became the Green Industry & Equipment Expo (GIE+EXPO) began in 1984 as the International Lawn, Garden & Power Equipment Exposition. For more than 20 years the show’s venue has been just over the river at the Kentucky Exposition Center, making it a must-attend event for many Ohio green industry professionals.

The event is managed by OPEI, the Outdoor Power Equipment Institute. (See sidebar, “OPEI Through the Years.”)

In 2007, OPEI partnered with the National Association of Landscape Professionals (NALP) and the Professional Grounds Management Society (PGMS) to create GIE+EXPO.

In 2010, hardscape and outdoor living products were added to the show when Hardscape North America (HNA) co-located with GIE+EXPO. For many years running, this green industry exposition has reported record attendance and exhibit space; by 2019 it was the sixth largest trade show in the United States.

Like most live exhibitions, GIE+EXPO went virtual for 2020. But in 2021 it came back with a bang, boasting increased attendance numbers (about 24,000) from all segments of the green industry.

At that time, OPEI introduced a new name and brand for the annual event: Equip Exposition. The organization also opened a branch office in Louisville, demonstrating its dedication to the show and its investment in the host city.

The 2022 expo will once again feature more than 1,000 exhibits throughout its 675,000-sq.-ft. showroom and 20-acre outdoor demonstration area.

Equip Exposition is scheduled for October 19 through October 21, at the Kentucky Exposition Center in Louisville.

Sources:
Featured Image: Equip Exposition
OGIA
GPN Magazine
OPE Business